Screenprint (2026)
Edition of 10: 27.6 × 35.4 in / 70 × 90 cm
Framed, incl. Shipping

For Identity, I deliberately chose screen printing. The medium allows me to work with repetition, variation, and intervention. Although photography remains the foundation of my artistic practice, it did not seem like the most suitable medium for this project. Screen printing enables me to continuously reframe the same image through different brand interventions. The image itself remains unchanged, yet its meaning shifts with every new logo. I am interested in how easily identity can be redefined through branding. Often, a single logo is enough to trigger new associations, narratives, and interpretations. The work explores how meaning is not fixed within the image itself, but is continuously constructed through the visual codes that surround it. It was equally important to me that I am the person beneath the mask, as Identity is ultimately also a reflection on my own identity and artistic practice.

Each print is individually finished by hand with acrylic paint, making every work a unique original with subtle variations despite belonging to the same edition.